Something is hiding behind "door number one". For about a year now I’ve been doing something sort of behind the scenes that I have yet to tell you guys about. It’s time to come clean. Drum roll please…
For about a year now, I’ve been expanding my photography business into a different type of venture. I’m doing real estate photography in addition to my other photography you regularly see posted. Ha Ha and here you thought I was doing something scandalous ;)
It’s entirely different than what I normally do, but I definitely enjoy it! I’ve had the pleasure of working consistently with a couple agents, as well as Kaye Roberts with REMAX and Rob Niemira who is with Platinum Realty. They’re both fantastic agents who I thoroughly enjoy working with. They regularly post their listings on their Facebook pages and their houses are selling FAST. As Rob says, “Don't ever let an agent tell you there is a "season" to sell your house. The buyers are out there and the sellers are out there, it just takes the right agent to introduce the two." It's absolutely true. I've taken photos in every single season and of course we look for those beautiful blue skies and puffy clouds, but Winter, Spring, Summer, Fall; it doesn't matter. You can sell your house quickly with the right agent and the right photos.
Let me tell you a little personal story about our previous house we lived in to provide a little insight on why I advocate for professional photography when you go to list your house for sale. We looked for our last house for about 4 months. One of the very first houses we looked at was one we looked over. We even drove past it, but ultimately didn’t bother to actually go and look at it. The photos were much to be desired. We searched high and low for houses. We expanded our search to areas we never dreamed of living in because initially we felt they were too far. Our agent, Colleen McCoole Payne (now with Red Key Realty) was nothing short of amazing. She stayed with us every step of the way, listened to our needs, our wants, and desires. At some point we somehow came back around to the original house we had looked at but passed up on. We finally said, “What ever happened with this house? Why didn’t we decide to go look at it? Should we just go see it?” So we made the appointment. And finally, it was the first house we came across that my husband, Tony, Colleen, and I walked through and didn’t have a laundry list of items that were wrong with the house. We each went a different direction and were surprised at how much we liked it. We were shocked we didn’t see it sooner. And as we stood in the kitchen wondering why this house had been on the market for a year at that point, we all came to the same conclusion. The pictures were terrible. They were crappy. Maybe taken with a point and shoot. Maybe an iPhone at best. The pictures didn’t do the house justice which is sad because it was a great house. We decided we wanted to put a contract on it and by April of 2011, we were moving in to the very same house we had passed up 4 months prior because we didn’t even go to look at it. Nothing had lured us in initially.
Our old house:
So, although, you might say, “well it was meant to be — you got a house out of the deal, right?” We did. But think of the sellers. If their agent had just had a professional photographer they used to get ideal photos of the house, it could’ve sold a heck of a lot faster. I can say that with 100% confidence. Fast forward 5 years, and 2 kids later (with an additional one in the foreseeable future), and we had outgrown our space. It was time to move on from our first house. We reached out to our agent who had now become one of our friends. We started the process of getting our house ready to sell.
Actual Photos of Our Old House
Actual Photo of Our Old House Actual Photo of Our Old House Actual Photos of Our Old House About two years ago, we had started on a decluttering journey (that’s another whole blog post for another day!), so a lot of what we had acquired over the 5 years we lived there had already been paired down. Admittedly, we didn’t have a TON to declutter, but we still had our work cut out for us to get it market ready. I decided that I was going to make our house shine in the listing (with some great writing by our agents, Colleen and her real estate partner in crime, Jenny Bickel). I took it upon myself to take professional photos of our own house. With some strategic moving of items still in the house from this spot to that coupled with my photography skills and equipment, we had our pictures ready to go for the listing. The house went on the market and we had over 5 showings the very next day. We had 3 offers on the house within 24 hours of it going live and we signed a contract that evening. Our house sold in one day. One day. That’s quite the difference compared to the previous homeowners having it on the market for a year. Say it with me. The photos make all the difference.
So, here’s the deal, if you’re looking to sell your house and you don’t have professional photos taken, there’s a very good chance it may take a while to sell. If you’re a real estate agent and you typically take photos with your iPhone or something similar, it’s time for a change. Whether you’re a homeowner or a real estate agent looking to sell a house, reach out to me and let’s get that house to SHINE like it should.